Do you attribute this to a “higher power”? What’s your relationship to spirituality? Intuition pops up throughout the book as one of your superpowers. This is about creating a relatively simple solution to some very basic human needs, not being hairy -whatever that means- or audacious. These are simple, practical, heartwarming outcomes that encourage, rather than challenge, us to bring our best. We are also in some inspiring conversations about how to include elders in our approach. I always imagine a situation where a parent brings their kids to our space with a sense of relief and little-if-any separation anxiety on behalf of the children. Madeleine Shaw: When I posit my reinterpretation of a BHAG in the case of Nestworks - a family-friendly co-working space - as an example, I am looking for outcomes like increased family attachment, sustainability, and reduced stress. Can you unpack your BHAG (Beautiful, Healthy, Achievable, Generative) concept using an example? I talked with Shaw to go deeper into some of the ideas she presents in the book. Part memoir, part manifesto of encouragement, and part how-to guide, her new book is an inspiring, practical, and deeply personal look at a growing movement of non-traditional entrepreneurs whose ventures are focused on creating social and environmental change. Now, she’s releasing The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World in October 2021. Social entrepreneur Madeleine Shaw is more than familiar with the concept of “The Greater Good.” She has co-founded and founded multiple for-profit and nonprofit organizations over the span of 25 years, all with social impact at their core, including Canadian founding Certified B Corporation Aisle (formerly Lunapads), which has been awarded Best for the World status five times. Co-Founder of Best for the World B Corp Shares Her Social Entrepreneurship Secrets with Everyday People
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